Sam is a strategic powerhouse with a passion for insight-driven storytelling and a proven track record across Fortune 50 brands, startups, and non-profits.

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For Chevrolet, Sam led the development of over 30 creative briefs, fueling high-impact campaigns that boosted market share and kept brand health metrics well above industry averages. Their messaging strategies spanned CRM, digital, and experiential channels and set new performance benchmarks, including a standout 2023 Colorado campaign that performed 425 times higher than the category standard.

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Sam’s approach is grounded in research and shaped by curiosity. He has conducted and analyzed more than 20 qualitative and quantitative research projects, using insights to drive positioning, product launches, and bold creative strategies. Known for thought leadership and fast, clear synthesis, Sam frequently develops strategic points of view that guide both internal teams and client decision-making.