Why AI Sucks and You Can Too

The rise of artificial mediocrity, and how to avoid becoming part of it.

An illustration of a computer with a stream of media coming into the back of it with a generate button on screen.

AI is everywhere. It’s writing LinkedIn posts, designing logos, spitting out brand strategies, even giving unsolicited dating advice. Everyone’s riding the hype train, hoping the machines will save them time, money, and (let’s be honest) thinking.

But here’s the real plot twist: it’s not AI that sucks.
It’s what people do with it. Or rather, what they stop doing.

When we hand over our taste, our judgment, our ability to question or create or even pause for half a second, we don’t just lose our jobs. We lose the point of doing any of this in the first place.


1. AI Writes Like a High Schooler Who Googled the Assignment

AI doesn’t think. It predicts. It chews up everything it’s ever seen and spits out the most statistically probable next sentence. Which means it’s pulling from the same swamp of half-baked blog posts, recycled tweets, and SEO filler as every other bot on the internet.

What you get is polished mediocrity.
Safe. Generic. Completely forgettable.

If you’ve read something lately that made you feel nothing, there’s a good chance a robot wrote it. Or worse, a human stopped trying because the robot could “do it faster.”


2. Garbage In, Garbage Out

AI is only as good as the person wielding it. But most people treat it like a vending machine.

Type prompt. Get content. Publish.
No editing. No point of view. No quality control.

That’s not working smarter. That’s checking out.
And it’s why the internet is drowning in content no one asked for, clicked on, or remembered.


3. Speed Is Not a Strategy

Yes, AI is fast. But fast junk is still junk.

The pressure to “keep up” has turned content creation into a treadmill of bland. Pumping out 15 blog posts a week might feel productive. But if they’re empty calorie copy, you’re not feeding your audience. You’re boring them into oblivion.

Volume doesn’t equal value.
Speed isn’t a substitute for strategy.
Efficiency without intention is just noise.

An illustration of figures in lines with one empty spot and a figure standing out from the rest.
4. The Real Threat Isn’t AI. It’s Creative Laziness

The more you outsource your originality, the less original you become.

Taste is like a muscle. Stop flexing it and it starts to fade. If you stop reading weird stuff, making new things, or taking creative risks, your work gets softer. And when everyone uses the same tools in the same ways, the result is always beige.

If you don’t want to be replaced by a machine, stop acting like one.


5. How to Use AI Without Losing Your Soul

AI isn’t the enemy. It’s the intern. And like any intern, it can be fast, useful, and wildly wrong.

Here’s how to stay in charge:

  • Use it to get unstuck, explore ideas, and draft faster.
  • Then rewrite. Refine. Inject your actual point of view.
  • Scale your thinking, not your shortcuts.
  • Stay curious. Stay weird. AI can’t improvise. You can.
  • Protect your taste. That’s your edge. That’s the reason people come to you.

The goal is to be the person AI can’t replace.
A thinker. A creator. A voice with something to say.


Final Thought: Don’t Be a Prompt Monkey

It’s tempting to let AI do the work. But if everyone’s using the same tools, the only thing that stands out is how you use them.

So don’t trade your taste for convenience.
Don’t chase the shortcut.
Don’t let the work become forgettable.

The future isn’t man versus machine.
It’s people with perspective versus people who gave theirs up.

Black and white photo of a person looking at camera with dark hair and glasses.
Rachel Schusterbauer
Chief Creative Officer

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