Mi-Mo Farms
Project Snapshot
Merch Design & Concepts
Storefront Setup
Product Copy
Voice & Tone
The Client & Their Challenge
Mi Mo Farms came to us with the essentials covered: a sharp brand and a fresh new site. What they wanted next was merch—specifically, merch with lamb puns. No one loves a dad joke more than Nephew, so we jumped at the chance to bring some personality (and wordplay) to their product line.
The Strategy
We dove into the world of farm merch, from big-brand grocers to niche meat subscriptions, and found a lane that Mi Mo could own. One that was smart, stylish, and didn’t take itself too seriously. We aligned with the client on tone, product types, and the kind of humor that would hit with their customers.
The Work
We delivered 22 merch concepts that brought the brand to life; hats, aprons, grill kits, logo tees, and a whole rack of pun-forward designs (some tasteful, some truly unhinged). Then we built out their online storefront, writing product descriptions that kept the tone consistent and sourcing imagery that felt as premium as the lamb.
The Results
A fully stocked merch line with range and personality.
A storefront that extends the brand beyond the farm.
A client who couldn’t stop laughing.
