Cloverleaf Bottle Shop
Project Snapshot
Website refresh and SEO optimization.
Google Ads (PPC) strategy and management.
Weekly email marketing and content calendar.
Social media content and engagement strategy.
Search-driven landing pages (e.g. Celebrity-Owned Tequila page).
In-store signage (print and digital) to boost product visibility and reinforce brand presence at the point of purchase.
The Client & Their Challenge
Cloverleaf came to us with three clear goals: expand their footprint, elevate their brand perception, and highlight their wide variety of products, including limited releases and hard-to-find bottles. In short, they wanted to go from "solid local spot" to "serious destination" in the minds of Metro Detroit drinkers.
The Strategy
We started where their customers start: the website. While they were already using Lightspeed for e-commerce and in-store sales, the site needed a facelift and a findability boost. We refreshed the look, optimized for SEO, and laid the groundwork for smarter digital growth. Then we layered in Google Ads with PPC targeting, launched a coordinated content and search strategy, and built out weekly social posts and email campaigns to engage their existing base and draw in new fans.
The Results
Increased foot traffic. More phone calls. Stronger sales. Clear revenue growth. All the signals we needed to prove the strategy was working. As their digital presence leveled up, so did their perception among new and existing customers.
Sales metrics followed suit:
May '25 Revenue: $129K (+17% MoM)
June '25 Revenue: $131K (+1% MoM)
Sale Count increased from 6,173 to 6,304 (+2% MoM)
Gross Profit rose from $31K to $32K (+1% MoM)
Customer Count held strong
What's Next
We’re continuing to build on what’s working by launching special campaigns tied to product categories and high-interest search trends. For example, when we saw high search volume around celebrity-owned tequila in Metro Detroit, we stood up a dedicated landing page to meet that demand and pull in new traffic. It’s part of our ongoing effort to not just keep up, but get ahead of what people are looking for. As always, we’re guided by the data to drive the next phase of growth.
