VytlOne
Project Snapshot
Content Strategy
Digital Design System
Information Architecture
UX/UI
Copywriting
WCAG AAA Compliance
The Client & Their Challenge
VytlOne was born from the merger of Maxor and Proxsys Rx. A new name, a new brand, and a very real deadline: a major shareholder meeting in five weeks. The CEO made it clear; the entire site needed to be live, aligned with the new brand, and fully reflective of the company’s full offerings. That meant merging two complex websites, rewriting 60+ pages, and positioning VytlOne in a saturated market, all while the client was still finalizing their own strategic messaging. No pressure.
The Strategy
We started with a full audit of both legacy sites, mapping out what stayed, what merged, and what needed to be built from scratch. From there, we built a new site architecture, rethinking how services were grouped, named, and navigated. The goal was clarity and flexibility, with a design system that could handle dense healthcare content while aiming for AAA accessibility standards.
The Work
We wrote every word. From homepage headlines to service line deep-dives to segmented audience landing pages, we designed new brand-forward templates and replaced 60+ images with a modern, unified visual library. While wireframing, writing, and strategizing, we moved in parallel on full-page design, collaborating closely with the VytlOne team to reflect a brand still taking shape.
The Results
Full site overhaul: 60+ pages redesigned, restructured, and rewritten
New content strategy and UX built for multiple distinct audiences
Design system that scaled with content and passed top-tier accessibility standards.
All live, all on-brand, all in five weeks
I had the pleasure of working with Nephew during a fast-paced website project at LUDWIG+ that had a tight two-month deadline. The scope included auditing two existing sites, developing a comprehensive content and migration strategy, and overseeing the entire process from design to development and technical project management.
Nephew managed the entire workflow with exceptional expertise, demonstrating strong strategic thinking, efficient process management, and creative design skills. They handled all aspects of the project seamlessly, ensuring timely delivery without compromising on quality. Their ability to coordinate complex tasks and deliver outstanding results in such a short timeframe was truly impressive.
I highly recommend Nephew for any project requiring innovative design, strategic planning, and expert project management. They are a reliable partner who consistently exceeds expectations.
